
START TO SCALE
Senior product, sourcing and sustainability strategy for founder-led fashion brands
You’ve been running your brand for 2+ years. Your orders are growing and you’re making increasingly expensive decisions around product, suppliers and production, but you don't have a senior-level sounding board. Success is around the corner, but your bestsellers sell out too quickly and you spend more time emailing suppliers than you do on design. Sound familiar?
Start To Scale is for you if:
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You’re tired of second-guessing every sourcing or pricing decision
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Your product development feels reactive, chaotic, or overly slow
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You're trying to grow, but margins are tight and profit is inconsistent
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You feel unsure what to focus on in order to actually scale
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You’re lacking support at a strategic, commercial level
Go from uncertainty to clarity with a brand that’s commercially aligned & ready to grow.
Start To Scale will help you to:
Refine your product direction and commercial strategy.
Build a range that’s intentional, profitable and easier to execute.
Simplify your operations.
Stop losing energy in endless development loops or inefficient supply chains.
Empower your commercial decisions.
From pricing and margin planning to range building and sourcing, you’ll have expert guidance at every step.
Build a scalable product strategy.
No more reinventing the wheel every season - create with intention, not panic.
Feel clear-headed and focused.
Fewer spirals of doubt thanks to a clear strategy targeting consistent revenue, increased profits and reduced risk.

This is the transformation you get when you work with me inside Start To Scale:
My client Cat came to me exhausted, almost ready to close her brand but wanting to give it one last push.
Within 3 months we had:
⚡️worked out what was actually selling
⚡️ focused her range
⚡️ built a strategy around increasing her average basket value
Within 6 months, she was seeing consistent sales, stronger margins thanks to bigger, better planned orders, and most importantly, she was less stressed. Cat was in the messy middle. All she needed was clarity, consistency and expert strategy from someone who had been there before.
In her own words:
Natalie helps to manage my range and stock levels, and has helped me negotiate supplier terms I didn't know I could negotiate. Natalie has not only helped me increase my margins, but also given me peace of mind to know that everything is under the watchful eye of a true expert. My only wish is that I'd found Natalie sooner.
Ready to feel focused, supported, and in control of your growth?
I onboard just one founder per month to provide hands-on, strategic support tailored to you and your fashion brand.
The investment is £4,500 per quarter which includes direct access to me as your strategic partner working in your business with daily support via email or Voxer during business hours, plus a fortnightly check-in via Google Meet.
Book a call below to apply for Start To Scale
Frequently Asked Questions
01.
What kind of things can you help me with?
The aim of Start To Scale is to build and implement a solid product and commerial strategy geared towards improving your profit, driving consistent revenue growth and enabling you to scale your business. Think of me as your own personal head of buying for a fraction of the cost to hire one full time in your business, we’ll focus on:
- Pricing, costing and margin protection
- Range architecture and product strategy
- Supplier strategy: terms, MOQs, lead times, quality standards
- Production decisions: critical path, approvals, identifying risk
- Product sustainability and ethical sourcing
- Systems and tools that support better decisions
02.
Can you build me a spreadsheet to calculate my margins or manage my stock?
Absolutely. I have tons of systems and tools ready to implement into your business and make your life easier. Any templates shared or built for you, are yours to keep forever.
03.
Can you introduce me to industry experts?
Definitely. With two decades working in the fashion industry my black book is vast and Start To Scale includes support to connect and onboard trusted experts, whether you need a designer, garment tech, marketing specialist or more.
04.
Do you work with clients overseas?
Yes, we work with clients all over the world, just note that all costs are charged in GBP and business hours are aligned to GMT/BST.
05.
What if I don't have the budget?
If Start to Scale isn’t the right fit financially right now, you can still access advisory support through Expert In Your Pocket. It’s a lighter-touch way to work together - ideal if you need guidance, or help navigating specific challenges while keeping costs more manageable.