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SUSTAINABILITY CLAIMS REVIEW

A fast expert review of your sustainability messaging so you know what’s accurate and what needs fixing, before customers or regulators spot it.

If you’re talking about sustainability publicly, you need to be confident that what you’re saying is clear, defensible and backed up with data. Most founders aren’t trying to mislead anyone, but between supplier information, marketing language and evolving regulations like the Green Claims Code, it’s easy for gaps to appear between what’s true, what’s provable, and what you're saying. Most brands don't spot these gaps until a customer or regulator does. ​​​​

You've seen brands get called out for greenwashing and you don't want to be next.

This two-week review gives you clarity on where you stand. Know exactly what you can say, what needs fixing, and where to focus future efforts.
This is right for your brand if:​​​

  • You're about to launch and want to make claims confidently

  • You're already trading and worried your claims don't hold up

  • You're being questioned by customers about sustainability

  • You need to know what documentation you actually need from suppliers to support your claims

Here's exactly what happens after you book:

Week 1: Information gathering & review​

  • You provide: 

    • Your website URLs: homepage, sustainability page and up to 10 product pages

    • Up to 8 marketing materials (your choice of: social posts, emails, ads, packaging copy, hang tags)

    • Completed supply chain questionnaire

    • Supporting documentation for any sustainability claims (certifications, test reports, audits)

  • I review everything against the UK Green Claims Code

  • I send follow-up questions to clarify gaps

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Week 2: Findings​ & action plan

  • 45-minute call walking through my findings

  • Written report (PDF) including:

    • What's working, what's risky, what must change

    • Suggested copy to improve ambiguous claims

    • Clear "you CAN / you CANNOT" guidance

    • Documentation checklist (what you need from suppliers)

    • 5 practical prioritised recommendations to strengthen sustainability with clear next steps for each

This is the first step for brands who want to get sustainability right and reduce risk as they grow.

This is a strategic review of sustainability claims and gives you a practical overview of where your brand stands now. This is not a full supply chain audit, certification assessment or detailed factory investigation but uncovers your next steps. 

Ready to book your Sustainability Claims Review?

Please note this review provides expert guidance based on current regulatory frameworks and industry best practice. It is not legal certification or formal regulatory approval.

Need deeper sustainability support?

Projects include sustainability strategy and roadmaps, product sustainability improvement and ethical supplier sourcing. Book a call to discuss your needs.

Better Fashion Consultancy is a UK-based fashion sourcing and sustainability consultancy founded by Natalie Binns, helping founder-led fashion brands build more responsible products and supply chains.

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