SUSTAINABILITY CLAIMS REVIEW
A fast expert review of your sustainability messaging so you know what’s accurate and what needs fixing, before customers or regulators spot it.
If you’re talking about sustainability publicly, you need to be confident that what you’re saying is clear, defensible and backed up with data. Most founders aren’t trying to mislead anyone, but between supplier information, marketing language and evolving regulations like the Green Claims Code, it’s easy for gaps to appear between what’s true, what’s provable, and what you're saying. Most brands don't spot these gaps until a customer or regulator does. ​​​​
You've seen brands get called out for greenwashing and you don't want to be next.
This two-week review gives you clarity on where you stand. Know exactly what you can say, what needs fixing, and where to focus future efforts.
This is right for your brand if:​​​
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You're about to launch and want to make claims confidently
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You're already trading and worried your claims don't hold up
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You're being questioned by customers about sustainability
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You need to know what documentation you actually need from suppliers to support your claims
Here's exactly what happens after you book:
Week 1: Information gathering & review​
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You provide:
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Your website URLs: homepage, sustainability page and up to 10 product pages
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Up to 8 marketing materials (your choice of: social posts, emails, ads, packaging copy, hang tags)
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Completed supply chain questionnaire
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Supporting documentation for any sustainability claims (certifications, test reports, audits)
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I review everything against the UK Green Claims Code
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I send follow-up questions to clarify gaps
Week 2: Findings​ & action plan
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45-minute call walking through my findings
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Written report (PDF) including:
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What's working, what's risky, what must change
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Suggested copy to improve ambiguous claims
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Clear "you CAN / you CANNOT" guidance
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Documentation checklist (what you need from suppliers)
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5 practical prioritised recommendations to strengthen sustainability with clear next steps for each
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This is the first step for brands who want to get sustainability right and reduce risk as they grow.
This is a strategic review of sustainability claims and gives you a practical overview of where your brand stands now. This is not a full supply chain audit, certification assessment or detailed factory investigation but uncovers your next steps.
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If you need deeper work on materials, suppliers or long-term sustainability strategy, book a call to talk about the Sustainability Deep Dive & Roadmap.​
The Sustainability Claims Review is just the first step in taking action on sustainability for your brand.
This review became the foundation of a full 3-month sustainability project for one client, including deep supply chain work, ethical supplier sourcing, and a 12-month roadmap for long-term improvement. That's what's possible when you start here.
Working with Natalie has been an incredible experience.
What stood out most is Natalie’s approach; never judgmental, always patient, kind, and understanding. Sustainability can feel overwhelming with so many moving parts and shifting legislation, but Natalie created a space where we felt supported and equipped to take the next steps with confidence.
She gave us practical tools to spark meaningful team conversations and identify concrete actions we can take to strengthen our business. Importantly, her guidance wasn’t vague or theoretical; Natalie introduced clear frameworks and data-driven insights that helped us face the hard truths and make well-informed decisions.
Natalie’s support has already made a significant impact, and we’re excited to see the progress we’ll achieve as a result of her work. We couldn’t recommend her more highly.
Alie, Founder of AYM
Ready to book your Sustainability Claims Review?​
Please note this review provides expert guidance based on current regulatory frameworks and industry best practice. It is not legal certification or formal regulatory approval.