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YOUR FASHION BRAND'S FIRST SUSTAINABILITY HIRE

Not sure where to start with sustainability?

 

Hi, I'm Nat Binns, founder of Better Fashion Consultancy.

 

I help founder-led fashion brands:

 

- stop second-guessing what you should be doing on sustainability
- share your progress with customers without greenwashing

- build a strategy that grows with your brand

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SOUND FAMILIAR?

Most founders I speak to are facing the exact same challenge.
You're trying to do the right thing, but you're not sure if you're getting it right.

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You know greenwashing is a risk, but sustainability advice is so conflicting

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Customers or press are asking questions you can't confidently answer

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You've heard about regulations but you're overwhelmed by information

WHY ME? 

With nearly 20 years as a fashion buyer, I understand how your fashion business actually works and I approach sustainability from the inside - through product, sourcing and commercial decisions, rather than theory. 

Without clear guidance, most brands end up overpaying for the wrong solutions, making claims they can't back up, or staying silent on sustainability because they're scared of getting it wrong.

I work collaboratively as a member of your team, helping you understand your supply chain and build it better. 

HOW I HELP

SUSTAINABILITY

Practical, hands-on sustainability for fashion brands that don't have a team for it.

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Whether you need a quick claims check, a supply chain audit or a full sustainability strategy, I work with you to get clarity on where you stand, what needs fixing and what to prioritise next. 

START A FASHION BRAND

A startup accelerator for ambitious founders who want to get product, sourcing and sustainability right from day one.

MENTORING FOR FOUNDERS

You're trading or close to launch and want a senior sounding board to sense-check decisions as they come up

TRUSTED BY

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"Natalie's insightful recommendations, strategic approach, and passion for sustainability have not only positively impacted our brand image but have also fostered a genuine sense of responsibility within our team.Working with her has been a transformative experience"

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- Nina, founder of Jakke

READY TO BUILD A SUPPLY CHAIN YOU'RE PROUD OF?

Book a free discovery call to discuss your goals and find out how we can work together.

Better Fashion Consultancy is a UK-based fashion sourcing and sustainability consultancy founded by Natalie Binns, helping founder-led fashion brands build more responsible products and supply chains.

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© 2026 Natalie Binns, London, UK

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