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Product Strategy, Sourcing & Sustainability for Founder-led Fashion Brands
Hi, I'm Nat Binns, founder of Better Fashion Consultancy. I help founder-led fashion brands:
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stop second-guessing product, sourcing and sustainability decisions
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create responsible product ranges that sell
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share progress with customers without greenwashing
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build a product strategy that supports scale and protects margin
DOES THIS SOUND FAMILIAR?
Most founders I speak to are facing the exact same challenge:
You're trying to do the right thing, but you're not sure if you're getting it right.
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You're making production and pricing decisions without a senior sounding board
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You know greenwashing is a risk, but sustainability advice is so conflicting
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You've heard about regulations but you're overwhelmed by information
WHY ME?
With nearly 20 years as a fashion buyer, I understand how your fashion business actually works and I approach sustainability from the inside - through product, sourcing and commercial decisions, rather than theory.
Without clear guidance, most brands end up overpaying for the wrong solutions, making claims they can't back up, or staying silent on sustainability because they're scared of getting it wrong.
I work collaboratively as a member of your team, helping you understand your supply chain and build it better.
HOW I HELP FASHION BRANDS
PRODUCT STRATEGY & SOURCING
Practical, hands-on sustainability for fashion brands that don't have a team for it.​​
START A FASHION BRAND
A startup accelerator for ambitious founders who want to get product, sourcing and sustainability right from day one.
SUSTAINABILITY
Practical, hands-on sustainability for fashion brands that don't have a team for it.​​
MENTORING FOR FOUNDERS
For founders who are trading or close to launch and want a senior sounding board to sense-check decisions as they come up.
TRUSTED BY
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"Natalie's insightful recommendations, strategic approach, and passion for sustainability have not only positively impacted our brand image but have also fostered a genuine sense of responsibility within our team.Working with her has been a transformative experience"
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- Nina, founder of Jakke
"Natalie has been such a life-saver in making this clothing brand a real business. She has so much expertise and combined with a pro-active ethic, she's really filled in a large gap of knowledge of what it takes to successfully set-up a brand. From an initial brand strategy to product range considerations and implementation...her services have been invaluable and I'll definitely continue to work with her in the future."
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- Lauren, founder of Loma Mago